Registering Your Trademark in China:
A Process Much Simpler Than Expected
China Trademark Search is a recurring inquiry we receive at Shineza. We understand businesses want their brand name and logos to be fully protected. Protecting your brand in China might seem complex at first, but with the right guidance and a licensed legal team, it’s far easier than most people imagine.
Here’s a step-by-step overview of how we help you register your trademark in China with clarity, speed, and full legal backing.
Step 1: Purchase
Once you purchase our **Trademark Filing Service**, we send you a Power of Attorney (POA) document.
We’ll guide you step by step and take care of the submission to the Trademark Office.
Step 2: Identity & Contact Info
Step 2: Identity & Contact Info
To comply with Chinese legal procedures, we need:
- A scanned copy of your passport/business registration with signature (we’ll translate it legally into Chinese)
- Your contact address
- (Optional) Your Chinese name, if you have one
Step 3: The Mark, Designated items & POA
You provide:
- The logo and/or name you want to register
- A designation of your products or services
- A scan of POA with your signature
We then perform a pre-screening check (1–2 weeks) to ensure there are no identical trademarks already registered in the same class.
Step 4: Confirmation & Application
Once the screening is clear:
- You confirm the final class and designated goods
- We draft and translate all forms (English + Chinese)
- You approve the service on Fiverr (per Fiverr policy)
- We submit the official application to the TM office
Step 5: Filing & Updates
- The next day, we receive your application number
- Around a month later, we get the acceptance notice
- Final decision is expected within 4 to 6 months
- Throughout, we stay in contact and handle all follow-up
SHINEZA is an authorized Trademark Registration Agent
China or Hong Kong?
Register your trademark in the region where you conduct business or manufacture products. Local registration always provides the most direct protection.
Legal Credentials
Your registration is managed by a licensed Chinese lawyer, Alfred Zhang (License Nº 131200610974220), with close to 20 years of experience in Chinese IP law.
Individual or Company Registration?
We recommend filing as an individual first. You can always transfer the trademark later to a company once your Chinese entity is set up.
Why Choose Shineza?
- 20+ years of experience working with major global brands like Rolex & Novartis
- Clear communication** and regular updates
- China Trademark Search, and strategic advice
- All documents reviewed by a licensed attorney
- Express delivery and legal EN-CN translations included
- Confidence, accuracy, and peace of mind
Protecting your trademark in China doesn’t have to be difficult
Protecting your trademark in China doesn’t have to be difficult
With Shineza, it’s a simple, professional, and fully guided process from start to finish.
👉 Ready to start? Contact us today